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As published in
Greetings Magazine
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One woman's mission to expand the imprinting industry
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Angie Novak-Becerra, Vice-President of Colors by Design is determined to help the imprinting industry expand. And she thinks she has the solution: software that empowers retailers to create personalized invitations that meet the constantly increasing demands of the imprinting customer.
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"By the late 90s our industry was losing ground because we weren't offering the consumers truly great invitations", Becerra remembers. "Consumers wanted unique invitations, and they wanted them fast. When they couldn't find invitations they considered special, or when they couldn't get them soon enough, they'd turn to Kinkos or their home computers." |
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Lifetime Marketing
Designed for a lifetime
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Lifetime Marketing™ is based on providing a product line that meets each and every one of your customer's needs throughout their lifetime.
The intuitive PE Software enables you to create custom invitaitons, note
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cards, announcements and more - all at the ease of your fingertips. Combined with
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Big Name Notes
Are you cashing in on the latest Birthday Trend?
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Kids. They represent a sizeable market segment for many retailers.
Yet tapping into this profitable segment can be hard. What's cool today was not cool yesterday. So when a new trend hits the kid's birthday segment, you better jump in before it's too late.
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The new cool trend for children's gifts is BIG NAME notes. Personalized Expressions, a leader in the on-demand printing business, is right on top of this new craze. Their award-winning designs combined with their innovative software makes these cards the hottest on the market. Kids names can be colorized, shaped
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New software opens photo doors for retailers
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Maxine Miller of the Gilded Queen has a problem.
The owner of a gift and paper salon in Los Angeles, Maxine knows about the digital revolution: how sales of digital cameras now exceed those of film cameras and millions of people now use their cell phones to snap and send digital images to friends and family.
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Her problem? Until now, and despite many requests from customers, she hasn't found a way to profit from this digital imaging phenomenon. Which is why she's so excited when talking to Angie Becerra from Personalized Expressions about of all things -- new software and photo paper.
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Personalization at it's best
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Maria Anderson personifies the new consumer that stationery and party stores need to attract. A recently married young account executive with a new house in developing Lancaster, California, she is part of a wave of consumers looking for unique and personal invitations and announcements that even
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a few years ago would have seemed outlandish.
Her latest Christmas card illustrates the trend. "I really wanted this Christmas card to be special" she explains. "It was our first Christmas in our new house. And since this event was important to us, I wanted our Christmas card to convey how special the year had been."
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Personalization Creates Destination
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Like many owners of stationery and gift stores, Ring Torrance of Torrance Stationery and Gift in Gastonia, North Carolina, faces the problem of how to make her store a destination. Which is why she is considering a new line of
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destination products from Personalized Expressions.
Industry veteran Angie Becerra from Colors By Design, who developed the new product lines, observes that many gift and stationery stores are facing decreasing traffic. "Stationery stores used to rely on greeting cards to drive traffic," she says, "but now the majority of greeting cards are purchased at large chains such as grocery stores, drug stores, and Wal-Mart." She feels the same is true for gift stores, albeit in a different way. According to Becerra, "the problem for gift stores
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