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A helpful newsletter of tips and highlights from Personalized Expressions
Issue 1 - January/February 2006
(888) 496-7241 www.pecards.com
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It's easy to create a "Rainbow", "Color Wash" or "Blend" effect like the ones pictured below. You can apply these effects to text in either a text box or an alphabend with any colors you choose. The "Rainbow" allows you to color each individual letter, where as the "Color Wash" effect will automatically distribute your chosen colors throughout the letters of the word or name. These effects can be found by accessing the [default] PE Pro color dialog box by clicking on the  Paragraph Foreground Color icon. You may be familiar with changing colors of text already by either clicking on any array of colors from the color palette or by
typing in the RGB values. (RGB stands for Red, Green and Blue values of one color.)
After you have found the colors you want to include in your 'Rainbow', simply click the button below the color title 'Rainbow' and drag each color from the large square to the first blank small square below that. Choose another color and do the same. Just drag
the color to the second blank square, then the third and so on, until each letter is colored the way you want.
An example of the Rainbow effect for the name, KEISHA: K would be red, E would be orange, I would be yellow, S would be green, H would be blue and A would be purple.
To see a preview of what your color scheme may look like, you can select either "Rainbow Preview" or "Color Wash Preview" and it will show on the text beneath the
blank white squares.
If you want to be able to use this color scheme in the future, save it by typing in a name where it says "BLANK". You will then click Save and all the colors you have just chosen will appear in the list to the right. You can save as many as you want and you may even find that there are a few in there already. After you click OK, this color box will close and your document will show again.
If you're working with an alphabend, you just need to double-click on it to change the colors. The Alphabend Layout will appear and you can also select from Single, Blend, Rainbow or Color Wash. After you have clicked on Rainbow or Color Wash, you can now go to the "Color Schemes" button and your color dialog box will pop up again.
The "Blend" option does just as it sounds but it is limited to only two colors that blend together across your word or name.
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 Have you ever wanted to make  personalized notepads for anyone? Well you can with Personalized Expressions! The steps are easy to create the product shown.
First create a new card, enter in the margins, width and height of the paper you are using. Shopping list size (3" x 8.5") and a personal size (4.25" x 5.5") are available for purchase through us. Both include 100 sheets and 4 cardboard backers. (Shopping list and Note book paper is available in white only). Click here for all paper sizes and colors that are available
The next steps are to choose the font style, size and color you wish to use. From here you can type any text desired and add your own embellishments, even photos! If you don't have a padding press (approx. $100) to glue the edges together, don't worry, it's also a great idea to sell these in packages of loose sheets!
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As we are always getting requests for more designs, we are proud to announce that we have recently released the Sports Collection and New Home / NewPlace / Moving Collections!!
The Sports Collection contains 406 images, with a full range of popular sports such as: football, hockey, lacrosse, ice-skating, tennis, golf, rollerblading, soccer, horse competing, car/motocross racing, basketball, baseball, billiards, karate, swimming, skiing, snowboarding, skateboarding, volleyball, fishing, bowling, and more! All conveniently offered in one album or wing set for $325.00.
Sports themed cards are very popular and can be used for more than just a Little League match or a Super Bowl party. They can be used for anniversaries, birthdays or engagement parties because these new images capture more than just a sporting event; they suggest lifestyle and personality. For example, a golfing design for a 50th Wedding Anniversary could be used to celebrate a couple who just love to golf at their Country Club. It's a great addition to round out all of your other Creation Station collections.
The New Place/Moving Collection contains 449 images that meet the needs of all types of customers. Whether they're moving out for the first time, from the city to the country, purchasing a first home, moving to the beach or just changing their mailing address, this collection will suit them all. ($325.00)
Both collections feature brand new artwork from Max & Lucy, Maxine Miller Studios and more! All these images and more can be viewed at www.pecards.com
For more information, please contact your local salesperson:
Barbara Van Baush (East)
(888) 496-7241
Kimberly Erhardt (West)
(888) 496-7241
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This is always a good habit to get into before you start any special editing. Always do this to make sure that everything is spelled right. Every retailer knows there's NEVER room for error and when it comes to a customer's special event, the last thing you want to do is spell the month that their son was born in incorrectly! Or birthday girl "Lindsay" that should have been spelled "Lindsey"
Whenever starting a job, type all the information in first. Spell check and double-check what you've typed compared to what your customer has submitted, including names. Believe us, you never know! One misspelled word could cost you the whole price of a job. Customers are infamous for always relying on you to catch these things and just because they proofed it, doesn't mean they'll take responsibility. They'll always come back to nail you for misspelling "Wednesday"!
The customer puts their trust in you and likes to feel that their event is just as important to you as it is to them. Going over wording with a fine tooth comb
is always worth it in the long run. As the saying goes, an ounce of prevention is worth a pound of cure!
We have a new card size now! It's called a pocket card and it measures at 4.5" x 6.35". It's proportioned to the size of a large card. This means that any large card image can be scaled down and printed on this smaller, popular size. Some of our newer images are already shown on the browser wings and in the albums on a pocket size. This size is great for anything with a little less wording; informal parties, birth announcements, moving announcements, you name it! It's even great for stationery to be used as a thick flat card. Available in white and ecru, this new size can be used for all your creative concoctions.
If you've upgraded your CS collections, then this new pocket size is already included. If not, changing a large card to a pocket size is simple: open the item through your image library icon  . Go to Page on the drop down menu and select Layout. Change your width and height to match the dimensions of the pocket size (4.5" x 6.35") and voila!
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Personalized Expressions / Colors by Design
Van Nuys, CA 91406
800/832-8436
© 2006 – All rights reserved
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